A small business’ marketing budget is often constrained. However, there are some tools and tactics which can be used to increase brand awareness and generate leads. One such tool is the mobile version of your website. It should be fast, mobile-friendly and mobile-optimized.
A well executed mobile website has the potential to be the halo of your small business. Getting this one right is a top priority. You need to remember that you will be competing with large businesses which have a leg up on their smaller counterparts. The best way to combat this is to give your customers a positive experience. To do this, you should use a reputable web developer.
The mobile version of your site should be quick to load and able to handle the volume of traffic. In addition, you will want to make sure that your site is search engine friendly. The main reason behind this is that Google wants to display your page quickly and efficiently. Having a mobile friendly website is the easiest way to do this. Using a responsive template will also ensure that your site is quick to load and a pleasure to browse.
The best part about having a mobile site is that you can take it with you on the go. Having a mobile-friendly site will also allow you to interact with your customers on a more personal level. Some of the best ways to do this include sponsoring local events and sending out referral incentives to your loyal customers.